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Self Publishing Companies Judged by Paying Authors

I started (and gave up on) a project to rank self publishing companies by the author repeat rate. The idea is that authors who pay to publish multiple books through the same company must be happy with the results, or at least, those self publishing companies with the higher repeat author rates must be offering a better service than those with lower repeat rates. You can do this sort of research on Amazon, using the advanced search to bring up titles by a particular company offering paid publishing services, and then looking at the authors of their most recent 100 or so titles. If the author has published multiple books, they'll be listed under the author name, at which point you can check the publisher.

This may be the first time in my life that I gave up on a basic research project because it was simply too much work - and scrolling makes me dizzy. If I'd kept to the basic premise, I could have made it through the recent data for a few self publishing companies, but the project immediately began to expand beyond the immediate scope. For example, a number of authors paying to publish their first book end up publishing a trilogy, or even a half dozen books at the same time. In other words, they've been writing for years, possibly meeting rejection from the trades, and then having all of their works published at once when they find out they can afford it. Another interesting example is authors who jump from one self publishing company to another - who can resist tracking those trends? And then there's the phenomena of authors who have been published by commercial trade publishers shifting to paid publishing, as well as authors who originally paid to get published catching on with a trade publisher.

The amount of data you can generate from simple searches on Amazon is astounding, and a rudimentary survey of the authoring business on Amazon would make an excellent master's thesis for a student in a publishing program. Going really in depth and analyzing, say, the last thousand titles from each publisher for the major author services and trade publishers, should generate more than enough work and data for a PhD dissertation. Even my cursory peek indicated a repeat rate for authors in the double digit percentages, it could run from 10% to 30% or higher at different self publishing companies. It also helps explain the explosive growth in titles. It's not simply that lots of Americans are writing some books, it's that some Americans are writing lots of books. If anybody wants to take on this project, feel free to contact me, and maybe your university will let me sit on your committee:-)

By coincidence, I finished reading the works of Captain Maryatt (who also commented on publishers) this week and started on the novels of Edward Bulwer, more frequently known as Lytton (he inherited the title Lord Lytton). For some reason, the first number in the collection I found begins with one of his later novels, "The Caxtons", published in 1849. The following is quoted from that novel, a conversation between a father, son (Pisistratus) and uncle, where the uncle is setting up a publication society to publish books rejected by the publishers of the day, including the father's master work:

"Milton, sir, as everybody knows, sold 'Paradise Lost' for ten pounds, - ten pounds, sir! In short, instances of a like nature are too numerous to quote. But the booksellers, sir, they are leviathons; they roll in seas of gold; they subsist upon authors as vampires upon little children. But at last endurance has reached its limit; the fiat has gone forth; the tocsin of liberty has resounded: authors have burst their fetters. And we have just inaugurated the institution of 'THE GRAND ANTI-PUBLISHER CONFEDERATE AUTHORS SOCIETY,' by which, Pisistratus, by which, mark you, every author is to be his own publisher; that is, every author who joins the society. No more submission of immortal works to the mercenary calculators, to sordid tastes; no more hard bargains and broken hearts; no more crumbs of bread choking the great tragic poets of the streets; no more 'Paradise Lost' sold at ten pounds apiece! The author brings his work to a select committee appointed for the purpose,- men of delicacy, education, and refinement, authors themselves; they read it, the society publish; and after a modest deduction, which goes to the funds of the society, the treasurer hands over the profits to the author."

"So in fact, uncle, every author who can't find a publisher anywhere else will of course come to the society. The fraternity will be numerous."

"It will indeed."

"And the speculation - ruinous."

"Ruinous, why?"

"Because in all mercantile negotiations it is ruinous to invest capital in supplies which fail of demand. You undertake to publish books that booksellers will not publish: why? Because booksellers can't sell them. It's just probable that you'll not sell them any better than the booksellers. Ergo, the more your business, the larger your deficit; and the more numerous your society, the more disastrous your condition. Q.E.D."

"Pooh! The select committee will decide what books are to be published."

"Then where the deuce is the advantage to the authors? I would as lief submit my work to a publisher as I would to a select committee of authors. At all events, the publisher is not my rival, and I suspect he is the best judge, after all, of a book, - as an accoucheur ought be of a baby."

"Upon my word, nephew, you pay a bad compliment to your father's Great Work, which booksellers will have nothing to do with."

That was artfully said, and I was posed; when Mr. Caxton observed , with an apologetic smile,-

"The fact is, my dear Pisistratus, that I want my book published without diminishing the little fortune I keep for you some day. Uncle Jack starts a society so to publish it. Health and long life to Uncle Jack's society! One can't look a gift horse in the mouth."


If you find the dialog above shows promise, Wikipedia credits Lytton with coining such phrases as "the pen is mightier than the sword", "pursuit of the almighty dollar", and everybody's favorite, "It was a dark and stormy night."

8 comments:

Anonymous said...

It would make sense to me that publishers would be good judges of which books should succeed, given that publishers are businesses and they measure success in dollars.

On the other hand, take Harry Potter for example ... it was rejected by several publishers. If the author had given up, well, history would have been changed inexoribly!

I guess that's why the "Long tail" is the only model that marries discretion with economic engine: to be able to have economic soundness is becoming easier and easier with technology.

Bryan

Anonymous said...

Bulwer/Lytton also published poetry under the pen name Owen Meredith. One of his daughters (Emily) married the architect Edwin Lutyens.
(sorry just felt like passing on the info.)
I expect somebody with the skills could write a computer programme to extract the info you were trying to gather - it can't be that hard?
IG

Morris Rosenthal said...

Bryan,

We have very different perspectives on history. Harry Potter made a lot of money for the author and for Scholastic, though I wouldn't be surprised if the latter scaled up like it would last forever and blew it all. In terms of historic signifcance, you'll have to wait a hundred years or so to make any judgements, but I'm gussing it will be in the Wikipedia of 2109 as a popular children's series of the early 21st century that attained pop start status when released. I seriously doubt it has made any impact on the reading habits of youth, any more than Michael Jordan turned a generation of children into athletes.

Morris

Morris Rosenthal said...

IG,

Thanks for the Lytton extras. On computerizing the Amazon work, I think it would be tricky. It takes some human judegement to determine if similar names are really the same people, etc. I'm sure a program could collect a ton of data, but I believe analyzing that data would lead to much less accurate results than manually doing the work.

Morris

Anonymous said...

Point taken. I guess I misspoke in saying Harry Potter had significant impact in the world. What I really meant was what you are always hammering on: business. Its pretty hard to argue that Harry Potter isn't good business when you measure it in revenue and include the movies. Given that JK Rowling is one of the (if not "the") richest woman in England, I'd say there's little to argue there.

While I am interested in having a noble impact on the world, I am also interested in the business engine. That's what allows me to not need a day job, which allows me to keep having any noble impact I may be having.

In any event, I think it is interesting to watch the progression of history wherein POD technology has completely changed the economics which you mentioned in the Captain Maryatt book.

Bryan

Anonymous said...

Indeed you have a point re extra work but there have been scores of librarians through history collating data (without the aid of computers) - creating directories of pseudonyms, published works etc etc... it's a mindset kinda thing. You and I would both like the info I suspect but don't have the patience to do it ourselves - I'd put money on there being someone out there having that need to 'sort' and catalogue and count.

Morris Rosenthal said...

Bryan,

No argument on the business success of Potter. In fact, I was discussing audio books with a colleague last night and stumbled across some Potter audio book stats from three years ago, when sales were already in the hundreds of millions of dollars.

Morris

Morris Rosenthal said...

IG,

I made as much use as possible of those librarian generated directories as I could a few years ago when researching some family writers. Fascinating stuff, though in some cases, I could find great references but not the source material, which is frustrating:-)

But I got my manual Amazon mindset from studying sales ranks a few years ago. While the exact mechanism is known only to a couple Amazon employees and there is not exact translation since it's all relative, there was a time when I could casually shoot holes into academic studies of ranks because they had used publisher data and automatic collection rather than studying the ranking system, wich had discontinuites in it that they were unaware of.

Morris