Blogger informs me that this is the 400th post to the self publishing blog. There's something scary about that, especially since the law of diminishing search engine returns took over around 350 posts ago, but I suppose it's not as frightening as being a long-time newspaper columnist or cartoonist. My first reaction to the impending anniversary was to produce a little lecture about the dangers of falling into a rut in your publishing business and writing life:
But on further reflection, especially thinking about some of my earlier posts making fun of big trade publishers and their staff meetings , it occurred to me that this blog has become the Foner Books executive staff and editorial board meeting all rolled up in one. While most self publishers don't think of themselves as publishing executives, it's a fair description if your publishing business is a going concern, and those of us functioning as sole proprietors pay an appreciably higher tax rate than the corporate trade publishing executives. So, from the nuts-and-bolts of my publishing business to blue sky projects for the future, this blog replaces the strategic staff meetings with coffee and donuts I'd be holding if I had an office in Manhattan.
It's a funny thing, waking up one morning and finding out that you've become a publishing executive holding weekly staff meetings. And it's even funnier if you consider all of the unpaid executive interns who have participated in stress testing the Foner Books publishing strategies by way of comments to the blog. I do appreciate it, and I'd buy you all a coffee if you were here (but I'm not letting go of my key to the executive washroom). Since I finally got around to enabling a feed a while ago, the meeting has picked up a hundred or so subscribers who may very well be reading along over their fourth mid-late morning or coffee break.
Unlike my memory of business meetings back in my youth when I worked for the man, this forum does keep me interested, probably because I get to do most of the talking and have the last word. I intend to bring in more guest speakers, by way of interviews, and write more about Internet centric publishing strategies and business development. And I'll keep hammering away at the basic truth of Internet age publishing, that information and ideas trump production values and packaging for all but the fattest wallets.