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The order process is pretty balky, I'm using PayPal for the payment processor and E-Junkie for the download service. I looked at a couple other download services, but their legal agreements struck me as bizarre, like insisting they could do anything they wanted with your ebook content for the sake of promoting their own business. If somebody gives me a lead for a better method that I end up using, I'll offer a free Foner Books T-shirt as a bounty:-)
In the first 20 days, I sold 30 copies, with exactly half of them being purchased by US residents. The majority of the non-US sales were to UK and Australia, but included single sales to Austria, The Netherlands and Ireland. I was slightly surprised by the 50/50 split, because a strong majority of my web traffic is from the US. It's possible that the weak US dollar made the $13.95 ebook look very inexpensive overseas, but I suspect it has more to do with higher ebook acceptance outside the US.
The 30 ebook sales have already resulted in two claims being filed with PayPal, though it's impossible for me to know whether they were actually fraudulent usage of accounts or buyer's remorse. In one case, the ebook was never downloaded, so I refunded that one immediately, in the other case, the ebook was downloaded from E-Junkie twice, so I'm going through the dispute resolution process to see what happens.
In three more cases, the customers went for days without downloading the ebook, so I wrote them directly to ask if there was a problem. One e-mail bounced, so I just issued a refund. One downloaded the e-book right after I wrote (I pointed out that the buyers should check their bulk or spam folder to make sure the download link wasn't trashed) and the other wrote back to admit confusion with the whole process. I resent him the E-junkie link to download the ebook, and he succeeded.
My goal when I started out was to sell one copy a day, so I'm happy enough on that account, but I wonder if the balky ordering process is costing me sales. I've fooled around each week with a different sales pitch and progression to the order page, but I haven't seen that make any difference in the sales tempo. I think it goes back to the concept that there are buyers and browsers, and the people who want to buy the ebook will jump through a couple hoops to get there.